Animated videos company Multan.
How to Use Animated Video in Your Social Media Strategy
By now we should have convinced you to use more animation across your social media channels. There are several things you should keep in mind to make your video strategy successful.
Great, but Why Animated Video?
With such a large number of videos all trying to get viewers' attention, it's getting hard for companies to cut through the noise.
Another talking head or a boring explainer video just won’t do the trick. You need engagement, and animated video will help you get it.
Majority of consumers prefer video content to reading. Consumer preference will lead to video explosion in content marketing.
Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople. Bottom of the funnel is where videos and animations can influence sales in later stages.
There will be a lot of experimenting to find out what videos work in different situations. Animation, talking heads, actors, CGI. How to present introductions, hooks, and calls-to-action in a video. But animation has staying power in this mix.
4 Reasons Why Social Media Animation Videos Are The Most Effective
1. Easily respond to social media
Every company needs to get feedback from their target audience. Because of the easy accessibility of social media, everyone can respond quickly and easily in the form of a comment to your posted social media animation video. This allows you to gather valuable information about the needs of your target audience.
2. Get all the attention with social media animation videos
You are constantly bombarded with information on the internet. News feeds on popular social media are updated every few seconds. Therefore it is not surprising that Internet users now have a super short attention span and prefer not to spend too much time looking at written content. A good social media animation video allows you to keep their attention for a long time when you use the right elements. Multiple emotions simultaneously, numbers and data that have a high impact value and/or interesting study results, are just some of the elements that you can implement in your social media animation video to attract and retain the attention of your target audience.
3. Social media animation videos are fun and likeable
The human brain likes to be entertained and therefore loves interesting, impactful or fun videos. An animated video tutorial makes it easy to tell your story in a comical way, without the core message getting lost. If you ensure your social media animation video is funny, special or interesting, more people will share it with their network. This results in increased brand awareness, increased conversion and more sales.
4. Animation videos create Nostalgia
Nostalgia is a powerful emotion and is almost always accompanied by a time or a moment in the past. Social media videos remind us of the good times of our childhood. Many people only associate positive emotions with their childhood. This positivity is a perfect emotion to evoke in your social media animation video.
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