Explainer videos company Multan

An explainer video is a short form video usually used for marketing or sales purposes that highlights a companys  product services or business idea in a compelling and efficient way.Most business host explainer videos on their landing pages or feature.

What is an Explainer video?

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. These types of videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.

There’s no arguing that online videos are fantastic assets for a business. The question is – how do you get your own explainer video?

• The best explainer videos on the web and why they work
• Why explainer videos are good for business
• The different types of explainer videos you can make
• How to go about creating explainer videos for your website.

Types of explainer videos

• Live-Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Examples of this include the Dollar Shave Club and PooPourri videos (see below). Live-action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant or consulting group. Having flesh-and-blood people in your explainer video can create an emotional connection for viewers, as we are naturally drawn to other human faces. 
• Live streams on Social Media: These are pretty much the same as live-action videos, but without the ability to edit. This is a bit scary, but having raw footage—mistakes and all— shows that you have nothing to hide and humanizes your brand. Here's how to go live on YouTube, Facebook, and Instagram. You do have the option to save your videos to your account after the video is complete.
• Animated Explainer Videos: The most popular type of explainer video, animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live action an unrealistic option. Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
• Whiteboard Explainer Videos: A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard. This format of video has become popular due to its ease of operation and low cost, making it one of the cheapest types of explainer video to create.

• 5 great explainer video examples.

• With these types of promo videos becoming ever more popular, there are plenty of top explainer video examples to choose from. We’ve got a few favorites to show you.

• 1. Dollar Shave Club

• With their video title, “DollarShaveClub.com - Our Blades Are F***ing Great,” you know Dollar Shave Club is going for something edgy. They follow through and go all-in with this wacky video, which we also featured in our blog post about funny advertisements. What makes this explainer video work so well? Dollar Shave Club knows their audience really well, down to a tee. Their market is 20-30-something year old men who would be open to the idea of ordering a steady supply of razors online. The video’s language and humor matches their ideal audience perfectly.

• Dollar Shave Club is a great example of a well-structured explainer video. They start with a brief overview of the service (get great razors delivered to your door for $1/month), they introduce the problem (most blades are too expensive, have un-necessary features that jack up prices, and it’s easy to forget about buying new razors), and re-iterate the solution their service offers (cheap blades delivered monthly to your door).

• 2. PooPourri

• PooPourri is successful for many of the same reasons Dollar Shave Club is, and it’s no surprise that their styles are quite similar. You’ll notice that PooPourri’s explainer video is largely live action, but switches to some animation to show the intricacies of how Potpourri works (no one wants to see a live action load dropped into a toilet). Also, check out that big green button at the end of the video – it’s begging to be clicked, ending with a strong call to action.

• It’s worth noting that matching this tone of humor for your own explained video would be quite difficult – most businesses will be better off more subtle humor. Potpourri is an outrageous product, so their humor can be outrageous as well.

• 3. Mint

• Mint is a perfect example of why some businesses are much better off with animation rather than live action. Mint takes advantage of animation to illustrate how it draws financial info from different parts of a user’s life and curates it all into one setup. Mint’s animated explainer video also uses screenshots of the actual product, familiarizing viewers with the product’s design and arrangement.

• 4. Airbnb

  Airbnb uses a cool combination of live action and animation to show the unique (and reasonably priced) experiences obtained by using Air Bnb. This explainer video does a great job of showing the perks of the Airbnb system while also explaining them verbally.

• 5. Spotify

• Spotify relies exclusively on fun animation and a rockin’ soundtrack to explain their digital music service. The video matches the lively music with fast paced cutting, and the video’s color scheme fits perfectly with the Spotify design, so we already feel familiar with it. Not much needs to be said; Spotify doesn’t over complicate, instead relying on a tune and a few lines of text to show that they’re all about the music. 

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How to make an explainer video

We're going to take you through the steps of how to make your own explainer video! It's no easy task, requiring a ton of focus and effort, but we can guarantee it's worth the work.