branded videos company Multan

What is branded video content and why use it?

Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.

Unlike traditional advertisements, branded videos don’t sell anything, in fact, most of this content doesn’t even mention the brand at all. Instead, branded video content helps humanize your business by connecting to viewers emotionally and strengthening your brand voice.

When & how should I use branded video content?

Branded video content can serve a number of purposes, and generally is used to entertain or educate an audience. To start, these videos are a great way to get the attention of potential new customers on social media platforms or YouTube, because you’re not serving them a heavy handed sales pitch. Branded video content is also a great way to connect with a strong, core customer base by reminding them of your offerings and capabilities in an engaging way. TLDR, use branded videos when you want to building awareness and make connections with new and current customers. Consider using branded video content in a series format when you want to go more in-depth on a topic but still want to keep the individual videos short, as part of a PR campaign, or for ongoing social media engagement.

What are some characteristics of an effective branded video production?

• Short and sweet
• Not self-promotional
• Tells a story
• Feels genuine and authentic
• Unique voice and point-of-view